Buzz-Worthy: Aboveground Realty
The Challenge: How does a luxury rentals realtor succeed in New York City, amidst massive overcrowding in the real estate market? With rental prices dropping for the first time in years in Manhattan, Aboveground Realty was looking for a unique way to cut through the clutter to reach busy executives looking for a place to live.
The Solution: theKbuzz developed an online strategy, which included a Facebook and Google AdWords advertising campaign.
The Result: As of April 2008, Aboveground Realty had doubled its Y2Y sales and rentals in FY08.
“theKbuzz helped me leverage Google and facebook marketing strategies way before my competitors, giving me the huge edge I needed in the overcrowded New York real estate market.”
-Gabe Leibowitz, President, Aboveground Realty
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