|
|
|
 |
 |
|
Buzz-Worthy:The Atlas Solution
The Challenge: The Shops at Atlas Park is an upscale shopping center that opened just two years ago. With the economy slumping, sales of luxury items started to show signs of slowing. The Shops wanted to create something that got them a lot of media attention, and spoke directly to consumers concerns about the economy.
The Solution:
The Atlas Solution
The Strategy: theKbuzz worked in conjunction with center owner Damon Hemmerdinger to create a program. We started by handing out single dollar bills with stickers attached to them which were marked with "The Atlas Solution", and drove people to a website. On the website, it explained The Shops at Atlas Park's mission to help the economy by injecting $20,000 of private funds into the hands of consumers. Customers who shopped at Atlas and wore their sticker would be eligible to win cash in increments of 1, 5, 10, 20, 50, 100, 500 and 1000 dollars! In addition, the shops were waiving their parking fees until the stimulus checks from the government arrived. Touting the program as Atlas's solution to the economy-- the program generated a ton of interest from consumers and media alike!
The program also took off on new media platforms. We established a Facebook and MySpace page, along with a YouTube channel, all of which have hundreds of subscribers. A YouTube phenom called Katers17 even created a video about the program, which prompted us to launch a user-generated YouTube contest!
The Result: Aside from being featured on television, in the New York Times, and listed as the top story on Yahoo, this program created a lot of buzz about The Shops At Atlas Park! (Other press included Promo Magazine, Reuters, and countless local press and blogs. Testimonials from store managers and customers at the Shops indicate increased spending...and we put a smile on quite a few peoples faces too!
|
 |
|
|
|