A Buzz-Worthy Case Study: 1800flowers.com Connects Generations Online

The Challenge: 1800flowers.com had a great selection of Chanukah and Kwanzaa gifts...but no one knew about them! The challenge was to create a targeted campaign that reached Jewish and African American communities in a buzzworthy way.

The Solution: Keeping Connected: An intergenerational program focused on communal online learning in targeted neighborhoods. Students and Grandparents learned how to connect online, using 1800flowers.com and flower power games as examples. Coupon redemptions were used to track the program!

The Result: Aside from local press, the promotion was featured in national trade publications, including Promo Magazine. A solid coupon redemption tracked this successful program!